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Top bonds at new banks: Atom Bank launches a six-month fixed rate deal at 1. John Lewis is to take on Dixons Carphone by selling mobile phones in its department stores for the first time. The retailer believes that there is a gap in the market after Phones 4U collapsed into administration last year leaving shoppers with less choice on the High Street. It will open dedicated John Lewis mobile phone shops in two trial stores, Oxford Street in London and Cheadle Manchester, with plans to roll the concept out if successful. It will also offer shoppers just two tariffs, in a bid to reduce the complexity involved with buying a mobile.
We’ve got a very strong technology business, and being able to offer customers mobile phones is important. We know from our website traffic and searches that customers are actively looking for mobiles from us, but it’s important we go into this market in a John Lewis way. The firm will partner with Vodafone, and today start by selling 25 mobile handsets from its website that are not connected to any network. By mid-August customers will be able to go into shops to browse the range of mobile handsets available in a dedicated area of the technology department in the two test stores. They will be able to connect to Vodafone’s network.